Love in Your Message | Spencer Brenneman, LLC

Episode Summary

Kim Sorrell discusses her book, Love Is, which is about her year-long quest to figure out the true meaning of love. She talks about that journey and what she’s learned about leading with love and incorporating it into your message.

Key Takeaways

Love is walking, talking, breathing, living, and giving. It is all-encompassing. It is part of your being. It is your being. So when you understand that love is so much more than a feeling that you get, I think that’s when you can start to understand what love truly is

Instead of WWJD (What Would Jesus Do), if it was WWLD (What Would Love Do?), then you might come up with a different answer than what you think because love is 100% authentic. There’s no pretense. There’s no faking it. There’s no manipulation. There’s no judgment. There’s no condemnation. There’s no them and us. There’s no people. There’s no treating somebody differently because of where they live or their sexual orientation or the color of their skin, or anything else.

Instead of focusing on numbers, focus on people. With so many of us, so many organizations that say, well, we built 500 houses this year, we helped 6000 kids go to school. We put in 10,000 water filters, whatever it is. And its numbers. Numbers. Well, the numbers don’t mean much if there’s no love involved.

You can stay authentic when you are authentic, when you love authentically, when you truly care about people.

When messaging during the holidays, first look at your own space in your own life and what holidays mean to you, and where those triggers are that maybe you can get rid of. You can get rid of some of that stuff. Then when you sit down and you think of a campaign and you think about what you want to project, it’s good to have that weight off your shoulders that you can really think about. What is the message that you want to deliver? Everybody’s looking for dollars, but you want the right dollars. If you do it the right way, they come. It is a struggle, but making it real and being love, showing love in your message, separates you really from the past.

About Our Guest

Kim Sorrelle is an entrepreneur, director of a humanitarian organization, a popular speaker, and the author of two books. Her first book, Cry Until You Laugh is about her breast cancer experience and her husband’s battle with pancreatic cancer after being diagnosed four months apart. Her second book, Love Is, chronicles her year-long quest to figure out the true meaning of love, a sometimes funny, sometimes scary, always enlightening journey that led to life-changing discoveries found mainly on the streets of Haiti.