don't forget to add fun emojis!

1st Attempt:

Hi, Birthday Girl! I hope you have lots of things planned for this month to celebrate you! I am having a Birthday Party for all of my favorite ladies with a birthday this month and I didn't want you to miss out! It's on DATE/TIME! It's also virtual and you can use your 20% birthday month discount OR bump that to 40% just for inviting 3 of your besties to celebrate with you so you can really treat yourself! How fun is that?!

(Send event graphic)

  • 2nd Attempt (if haven't heard back in 2 days):

Hey there! I just wanted to check in to see if you're interested in our upcoming virtual Birthday Bash since it's your birthday month! I know how easy it is for texts to get buried (it happens to me all the time) so I like to check in just in case! Let me know either way! I'll have a Birthday Goody Bag for you and you can get pampered from the comfort of your own couch! Haha! Hope you are doing great! Chat soon! Hugs, Sara

  • 3rd Attempt (if haven't heard back in 2 days):

Hey there! Totally don't want to bother you, but spots are filling up and I don't want you to miss out! Let me know if you want me to send your Birthday Goody Bag so you can join me for this super fun virtual pampering event! It's absolutely OK if you aren't interested – just let me know and I'll take you off my list! No worries! You can still use your 20% discount all month long! I'll give you a quick call if I don't hear back from ya just in case that's easier. Hope today is a great day! Hugs! Sara

  • 4th Attempt (if haven't heard back in 2 days):

Hello! Just wanted to reach out one last time – you must be super busy! I totally understand – hope everything is OK with you! Shoot me a quick text today if you'd like to join me for some pampering to celebrate your birthday, otherwise I'll reach out to you in the next couple of months just to make sure you're doing well with your current products. No worries! Oh! And don't forget, you can still use your 20% discount all month long! Here's to YOU! XO, Sara

When she replies letting you know she's interested …

Yay! It's on day/time and I even have a special “Birthday Goody Bag”! I'll pop it in the mail! Let me know if you'd like to invite 3 besties – remember you receive a special 40% Birthday discount to treat yourself! I'll send birthday goody bags to your girlfriends who are attending, too. They're all filled with samples to use the night of the party! Once your girls RSVP to you, text me their address and I'll pop their goody bags in the mail, too! (The sooner the better to make sure her package arrives in time, too!) Sound good?

When she says, “OK” …

Great! Thanks! Here is the link to join our Pink Party Place Facebook Group
( so you can get all the scoop + reminders about the upcoming event. Just click and enter my name as your consultant. Also, you have the option to join this event live via zoom (my favorite way!) so we can all gather around the “virtual table” and celebrate together OR you can view the Watch Party from our Pink Party Place group on Facebook. Which would you prefer?

When she gives you her preference …

Ok great! All of the info you'll need will be posted in the Virtual Studio, so click to join as soon as you can so you don't miss anything. I'll also send you some personal messages as well to remind you as it gets closer. Sound good?

When she says “Yes!” …

Yay!! I can't wait to honor you – you SO deserve it! In the meantime can you tell me what your skin type is these days: Normal/Dry/Oily/Combo? And what is your skin tone: ivory/beige/bronze/ebony? And lastly, what color are your eyes? (If you have girlfriends joining us, I'll need this info for them, too, so I can customize their bags as well!)

What to include in her Birthday Goody Bag:

  • Color look samples

  • Birthday Bash Letter (if it's her birthday month)
  • POM fact sheet (printed from Product Central on In Touch)
  • Current Look Book if she doesn't have one (send copy of page with her look on it if not sending the book)
  • Handwritten Note
  • Birthday confetti or shred (optional)
  • Birthday gift (optional)
  • Birthday sash, button, crown – something that represents her as a bday girl (optional)


  • Come with foundation on so you're ready to apply the makeup samples
  • Please log in 5-10 minutes early to allow for margin and so we can begin on time